Sector Report – Electronics & Appliances Retail

We are pleased to share our Electronics & Appliances Retail Sector Report.

The sector faces pressure from high interest rates, FX volatility, and rising last-mile costs, while undergoing a structural shift toward platform-driven, asset-light models. Retail is largely driven by consumer credit, and leading players are differentiating themselves through logistics excellence and technology.

Key topics covered:

▪️Market structure: Brazil’s US$27 billion electronics & appliances market

▪️Consumer dynamics: installment-driven purchasing, price sensitivity, and the shift to marketplaces

▪️Competitive landscape: MELI’s ecosystem dominance vs. the physical network advantages of Magalu and Casas Bahia

▪️AI across the value chain: personalized recommendations, dynamic pricing and conversational commerce

▪️Key trends: platform transformation, smart home adoption and wearables

▪️M&A activity in Brazil: deals over the last years and their strategic rationale

▪️Valuation benchmarks: publicly traded comps across Brazilian and global players